Marketing to a Critical Mass

 
In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from. The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. For example, a current customer gave them my name (#2 in the trust diagram), the person then visited my website (#5), viewed my portfolio (#4), and then made the decision to contact me. This ties in to the rule of thumb that it takes seven contacts with a potential customer before they will make the decision to purchase....
 

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

 
The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make. If this year you want to make clients come to you, earn a six figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers - you have to invest your time into creating marketing assets!...
 

Ready, Aim, Fire...Oops...Wheres The Target?

 
Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales. Let me give you an example. A few weeks ago an online entrepreneur asked me to review a direct sales presentation for him. Let's call him "Joe". His product and service is excellent. Top quality and performance, excellent customer service and support. The product will produce desired results for any business advertising online....
 

URL Everywhere? Offline Marketing For Online Success

 
Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. Your customers can come from anywhere, at anytime. Yep, the airport at 3:32 a. m., or how about the car behind you? Below is a list of some of the obvious and the not so obvious places you should be advertising your website. Some of them cost you nothing, most of them cost you very little....
 

Stop Searching - Joint Ventures are the Solution to Doubling Your Business

 
First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me "oh everyone can use my product!". Actually the only two things that EVERYONE uses are air and water, SO narrow your focus - really key into WHO your customers are. What are their age, gender, hobbies, interests, etc. By refining your focus you can better serve your customer and become "THE" supplier of choice in your market. Once you have identified your key customer you can find out what other companies are trying to appeal to that market as well, and then see if you can do a "...
 

Non Products Exist in this World

 
"Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business."- Peter Drucker, Managing for Results. According to Peter Drucker product actually does not exist at all, economically speaking, except within a market, bought by a customer for an end-use, and brought to him through a distributive channel....
 

Brochures that Generate Sales Leads (and How to Write Them)

 
One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will consist of a #10 mailing envelope, a sales letter, a brochure (perhaps an 8 1/2Ч11 sheet folded twice), a reply device and a #9 return envelope. 1. Create a compelling and memorable theme (a) Committed to Memory (manufacturer of computer RAM) (b) Now you're Talking (Voice Over IP service) (c) We go the Distance (distance learning software) (d) Get Online Without a Line (wireless email service) 2....
 

Trade Show Marketing - Getting Prepared for the Big Event

 
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show: 1. Check previous history and years of experience including backing by any large industrial groups: This is the most obvious way to research on the event planners. Trade shows backed by large organizations would have greater availability of resources and marketing skills....
 

The Marketing Secret Every Child Knows

 
Little Kids Ask Until They Get What They Want. Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee! Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business. People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy....
 

Maximum Marketing - Minimum Budget

 
Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. I learned hundreds of marketing techniques and one valuable lesson. The lesson I learned is that the financial ruin of large companies is often achieved by incredibly expensive and glitzy marketing plans that do not take into account the company's ability to earn a profit....
 

Practical Advice to Generate Successful Campaigns Using Merged Lists

 
You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates a set of conditions that you may not have thought about at the conception stage. It is better to face the challenges before finalizing your design and strategy to avoid last minute alterations that so often occur. Once you determine your strategy, we strongly suggest you rent your lists early and work closely with the personnel handling your data processing....
 

Professional Marketing

 
Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public. When your target market is other businesses or involves a costly product or long-term service, these methods can be not only ineffective, but also often counter-productive. A more refined, image-conscious approach is required....
 
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